Human approval stays in the loop while the guardian scores risk, highlights quick wins, and prepares the weekly decision layer.
Top priority unresolved issues
Yesterday's spend was 61% higher than the trailing 7-day average with no conversion lift.
146 clicks from employment intent terms generated no conversions. Shared negative list suggested.
Non-brand campaign has strong CPA and lost impression share due to budget.
12 keywords dropped below QS 5 this week. Ad relevance and landing page experience flagged.
Multiple headlines in the top ad group have poor performance labels. Consider testing replacements.
Average CPC up 24% on competitor campaign with no change in conversion rate.
Pending actions by priority
146 clicks with zero conversions. Add 23 terms to shared negative list.
Campaign limited by budget with 31% lost impression share. CPA is 22% below target.
Replace 3 LOW-rated headlines with new variants targeting core value props.
CPC up 24% with flat conversions. Reduce max CPC by 15% to restore efficiency.
Latest weekly narrative
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