Your Google Ads Control Layer
A clean operations layer for monitoring paid search health, spotting waste, surfacing opportunities, and producing high-confidence action lists for account managers.
What It Monitors
Six core modules continuously scan your accounts for waste, risk, and opportunity.
Spend Anomalies
Detect sudden budget spikes, cost drift, and abnormal daily spend patterns compared to rolling averages.
CPA Guardrails
Alert when cost-per-acquisition exceeds target thresholds set per client or campaign.
Search Term Waste
Cluster irrelevant search terms, flag zero-conversion queries, and suggest shared negative keyword lists.
RSA Performance
Identify low-rated headlines and descriptions across responsive search ads for copy improvements.
Impression Share
Surface campaigns losing impression share to budget or rank, highlighting scale and quality opportunities.
Quality Score
Track quality score trends across keywords and flag degradation in ad relevance or landing page experience.
How It Works
Connect Account
Link your Google Ads MCC or individual accounts via the Google Ads API. Secure OAuth2 authentication with read-only access by default.
Weekly Automated Scan
Every Monday at 06:00 UTC, the guardian runs a full audit across all connected accounts. Findings are scored and prioritized automatically.
Review Prioritized Actions
Review findings and recommendations in the dashboard. Approve, reject, or let the system auto-apply based on your chosen mode.
Three Modes
Choose the level of automation that matches your risk appetite.
Safe
Observe and report only. Every action requires manual approval. Ideal for onboarding new clients or conservative accounts.
Assisted
Low-risk actions auto-applied (add negatives, pause dead keywords). All structural changes need human sign-off.
Auto
Full automation within confidence thresholds. Complete audit trail maintained. Roll back any action instantly.
Ready to take control of your accounts?
Start with Safe Mode. Connect your accounts and let the guardian run its first weekly scan.